In 2025, students from the Business and Industry in Africa Chair took part in an immersive study trip to Côte d’Ivoire. Following their arrival on the Rabat campus in January, the first cohort travelled to Abidjan for high-level meetings with business leaders, industrial site visits, partner case studies, and inspiring exchanges with entrepreneurs and decision-makers. This learning expedition offered valuable insights into the realities shaping business and industry across Africa.